.At the launch of Astrid Andersen's new line Stel, a presentation held outside on a pier, The Street's 2002 tune "Turn the Web page" was actually blowing up away from the stereo. It was actually a star-aligned, symbolic moment, because the London-trained professional is actually starting a brand new chapter in her fashion life, this moment focusing the job around herself.Andersen's much marvelled at name menswear label was actually concentrated, vibrant, and streetwise. With Stel, she explained in a pre-show job interview, "I must sit pleasantly at the center of it maybe a lot more this time because right now it's a ladies's wear label, as well as it is really much more about me and also my private referrals." Stel likewise mirrors Andersen's development as an individual. After ceasing her line, the professional moved back home to Jutland in the North of Denmark and had two kids. She is actually certainly not the individual she was back then.Shifting gears in fashion is hard to accomplish. Brands seem to tackle lives of their personal, as well as it is actually quick and easy to become pigeon-holed. Stel breaks with a number of fashion's formalities. The label will certainly present in-season, so what exists are going to be available for acquisition. Together, seasonality is actually less important in the Stel formula than importance. Selections will definitely be determined through variety (01, 02, and 03 were actually received Copenhagen), the principle being actually that you may come together parts all over "times" both in your wardrobe and also on the selling flooring. Andersen finds no requirement for a well thought-out garment to become abandoned just because the calendar webpages flip. "The straight translation of stel is body system," she mentioned, however it [refers more to] a foundational design in a sort of commercial method it [additionally explains] a collection of antiques-- when you speak about a tea service, you will name it a stel. For me, that was very an appealing beginning aspect in terms of the idea of developing both valuables, however also something that's a brand new foundation." Having models posture on scaffolding was actually fortuitous as it recommends numerous analogies. There is actually construction, which relates to constructing a new label, and the thought of help relates to her view that clothing ought to benefit you. Stel is actually, fundamentally, a sort of modular offering, however not one with the angularity of something like Legos or piled Mu00e6rsk freight compartments. Movement, company, as well as empowerment are part of Andersen's strategy. "When I refer to the company, I possess this tagline: customizing that you may skate in, denim you may dance in, shirting you may journey in." Freedom, pleasure, movement.